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MKT 334 - Consumer Behavior
Women
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MKT 334 - Consumer Behavior: Women
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Women
Marketing to women [electronic resource] : how to increase your share of the world's largest market / Marti Barletta.
Call Number: eBook
ISBN: 1419520199
Don't think pink [electronic resource] : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
Call Number: eBook
ISBN: 9780814408155
Trillion-dollar moms [electronic resource] : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.
Call Number: eBook
ISBN: 1419504576
Boom [electronic resource] : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill.
Call Number: eBook
ISBN: 9780814473900
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Fred Guyette
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