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MKT 334 - Consumer Behavior: Home

Welcome

Welcome to the Consumer Behavior LibGuide where you will learn how to

  1. Diagnose and better understand the key issues underlying the consumer behavior issue
  2. Develop a marketing strategy consisting of suggestions for addressing the issue.

Subject Guide

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Fred Guyette
Contact:
Thrift Library
Anderson University
316 Boulevard
Anderson, SC 29621
864-231-2050
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