Articles - MKT 334 - Consumer Behavior - Thrift Library at Thrift Library

Finding Articles

Recommended Periodicals include, but are not limited to the following:

Academy of Marketing Science
Advertising Age
Adweek
American Demographics
Brandweek
Business Week
Fortune
Journal of Advertising
Journal of Consumer Marketing
Journal of Consumer Psychology
Journal of Consumer Research
Journal of Marketing
Journal of Marketing Research
Journal of Pop Culture
Marketing
Media Week
Psychology of Marketing
Women's Wear Daily

These periodicals may be found in the library's databases. You may look them up in the A-Z Title List to determine which database holds which title, or go directly to the databases below and search for your topic.

Marketing Databases

Business Source Ultimate This link opens in a new window
3,500 Full-text journals in accounting, finance, banking, marketing, management and much more. In addition to accessing essential full-text journals, business students can delve into case studies, country economic reports and company profiles, as well as interviews with executives and analysts. (Ebsco)
Communication & Mass Media Complete This link opens in a new window
Indexes 670 titles with full text for over 430 journals dating as far back as 1915. In addition, CMMC features over 5,400 Author Profiles, providing biographical data and bibliographic information. (Ebsco)
Credo Reference This link opens in a new window
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A comprehensive reference resource that includes images, audio files, videos, and more than 600 full-text reference books on most major subject areas. (Infobase)
Need help using Credo Reference? Click HERE
Entrepreneurial Studies Source This link opens in a new window
Offers full text for more than 130 key periodicals, 140 reference books, case studies, 20,000 plus company profiles and over 630 videos with transcripts and related articles from the Harvard Faculty Series and Vator.TV. (Ebsco)
Hospitality and Tourism Complete This link opens in a new window
Covers scholarly research and industry news relating to all areas of hospitality and tourism. (Ebsco)
This collection contains more than 828,000 records, with coverage dating as far back as 1965. There is full text for more than 490 publications, including periodicals, company & country reports, and books.
Business: Entrepreneurship This link opens in a new window
This database offers content that covers all major areas of starting and operating a business, from conducting industry research to financial planning...to marketing a product and franchising a business. (Gale)