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MKT 334 - Consumer Behavior: Articles

Finding Articles

Recommended Periodicals include, but are not limited to the following:

  • Academy of Marketing Science
  • Advertising Age
  • Adweek
  • American Demographics
  • Brandweek
  • Business Week
  • Fortune
  • Journal of Advertising
  • Journal of Consumer Marketing
  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Pop Culture
  • Marketing
  • Media Week
  • Psychology of Marketing
  • Women's Wear Daily

These periodicals may be found in the library's databases. You may look them up in the A-Z Title List to determine which database holds which title, or go directly to the databases below and search for your topic.

Marketing Databases

Subject Guide

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Fred Guyette
Thrift Library
Anderson University
316 Boulevard
Anderson, SC 29621
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