Market Information - MKT 334 - Consumer Behavior - Thrift Library at Thrift Library

Books & eBooks

Marketing metrics : the definitive guide to measuring marketing performance by Paul W. Farris
Call Number: HF5415.2 .M35543 2011
ISBN: 0137058292
This widely-praised reference has established itself as the definitive guide to choosing the right metrics and using them effectively. The 50+ metrics provided in this reference will help readers prove the business value and efficacy of their efforts.
Social media metrics : how to measure and optimize your marketing investment by Jim Sterne
Call Number: eBook and HF5415.1265 .S7419 2010
ISBN: 0470583789
Social Media Metrics gives you an A–Z guide to using data to drive your social media marketing efforts. Inside you’ll fi nd how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. ...
Effective web presence solutions for small businesses strategies for successful implementation by Stephen Burgess, Carmine Sellitto, Stan Karanasios
Call Number: eBook and HD62.7 .B834 2009
ISBN: 1605662240

Catherwood Library Guide to E-Commerce
Provides links to various aspects of e-commerce including international commerce, technical information, legal resources, online journals and newspapers, industry and association guides, and government policies.
KnowThis.com: marketing virtual library
Contains a blog, video tutorials, stories archive, marketing dictionary, lists, web links, and the full text book KnowThis.
Markets Data Center
From the Wall Street Journal, this free market research page covers stocks, international markets, ETFs, Mutual Funds, Bonds, Commodities and Futures, Currencies, Calendars & Economy, and Earnings.
National Retail Federation
ndustry's largest advocacy organization which advances the industry through professional seminars, trade conferences, publications and educational ...Lots of links, reports, data.

Business Source Ultimate This link opens in a new window
3,500 Full-text journals in accounting, finance, banking, marketing, management and much more. In addition to accessing essential full-text journals, business students can delve into case studies, country economic reports and company profiles, as well as interviews with executives and analysts. (Ebsco)

Business Source Ultimate This link opens in a new window
3,500 Full-text journals in accounting, finance, banking, marketing, management and much more. In addition to accessing essential full-text journals, business students can delve into case studies, country economic reports and company profiles, as well as interviews with executives and analysts. (Ebsco)

Mergent Online This link opens in a new window
Provides comprehensive company data for U.S. and International public and private companies.