All our cataloged library materials can be accessed through the Library Catalog, which includes books, eBooks, music, scores, DVDs, VHS, theatre scripts, etc.
Ebooks can also be accessed through our various ebook services, like eBooks on EBSCOhost and ebrary.
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Advertisers
Advertising – HF5801-HF6102
-Automobiles – TL 1–TL 296.5
-Beer – HF6161.B3
-Carbonated beverages – TP628-TP636
-Cigarettes – HF6161.T6
-Clothing and dress – HF6161.C44
-Drugs – HF6161.D7
-Food – HF6161.F616
-Health products
-Law and legislation
-Psychological aspects – HF5822
-Social aspects
-Tobacco – HF6161.T6
Advertising, Classified – HF6125
Advertising, Direct mail – HF5861 – HF5863
Advertising, Magazine – HF5871 – HF6141
Advertising, Newspaper – HF5871 – HF6141
Advertising, Outdoor - HF5843 – HF5843.5
Advertising, Point-of-sale – HF5828
Advertising, Political
Advertising, Public service
Advertising agencies – HF6178 – HF6182
Advertising and children
Advertising campaigns – HF5837
Advertising laws
Advertising layout and typography – HF5825
Advertising media planning – HF5826.5
Brands (Commerce) – SEE Business names
Broadcast advertising – HF6146.B74
Business names – HD69.B7
Children in advertising
Color in advertising – HF5839
Color in marketing
Communication in marketing – HF5415.123-HF5415.124
Consultants
Consumer behavior - HF5415.323-HF5415.33
Consumer profiling - HF5415.32-HF5415.33
Consumer satisfaction - HF5415.335
Consumers - HC79.C6
-Attitudes
-Information services
-Research - HF5415.HF5415.33
Consumers, Black
Consumers' preferences
Customer loyalty programs – HF5415.525
Customer relations – HF5415.5
Deceptive advertising – HF5827.8
Direct marketing – HF5415.126
Display of merchandise – HF5845-HF5849
Education marketing
Endorsements in advertising
Export marketing – HF1416-HF1416.6
Green marketing industrial marketing
Hispanic American consumers
Humor in advertizing
Internet advertising – HQ784.158
Internet marketing – HF5415.1265
Male consumers
Market segmentation – HF5415.127
Market surveys
Marketing – HF5410-HF5417.5
-Costs
-Decision making
-Management – HD28 – HD70
Marketing research – HF5415.2
Merchandising – HF5415.165
New products
Packaging
Physical distribution of goods – HF5415.6
Press agents
Press conferences
Press releases
Press secretaries
Pricing – HF5416.5
Product differentiation
Product life cycle – HF5415.155
Retail trade
Sales management – HF5438.4
Sales promotion – HF5438.5
Social marketing – HF5414
Target marketing
Public opinion – HM1236
Public relations
-HD59-HD59.6 (Management)
-HM1221 (Social Psychology)
Public relations consultants
Public relations personnel – HD8039.P87
Publicity – HM1226
Self-promotion
Selling – HF5438 – HF5439
Sex in advertising
Signs and signboards – HF5841
Slogans – HF6135
Subliminal advertising – HF5827.9
Teenage consumers
Television advertising – HF6146.T42
Trademarks
Young consumers
Women consumers
The power of business process improvement 10 simple steps to increase effectiveness, efficiency, and adaptability by 
New venture management : the entrepreneur's roadmap by 
Handbook of Consumer Psychology by 
Household spending [electronic resource] : who spends how much on what / by the editors of New Strategist Publications.
Problems in Marketing [electronic resource] Applying Key Concepts and Techniques / Luiz Moutinho and Charles S. Chien
Routledge Companion to Advertising and Promotional Culture by 
Routledge Companion to Identity and Consumption by 
Routledge Companion to the Future of Marketing by 
Understanding the consumer [electronic resource] / Isabelle Szmigin.If you are looking for a resource, be it articles or books, that the Thrift Library does not own or have access to, you can get it through Interlibrary loan (ILL).
Please do not wait till the last minute, as it it can take up to 7 days for a requested item to arrive.
Submit an Interlibrary Loan request!
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