Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MKT 334 - Consumer Behavior: Books / eBooks

Search the Library Catalog

All our cataloged library materials can be accessed through the Library Catalog, which includes books, eBooks, music, scores, DVDs, VHS, theatre scripts, etc. 

Ebooks can also be accessed through our various ebook services, like eBooks on EBSCOhost and ebrary.

Search the Catalog:

Marketing Subject Headings

Advertisers

Advertising – HF5801-HF6102

-Automobiles – TL 1–TL 296.5

-Beer – HF6161.B3

-Carbonated beverages – TP628-TP636

-Cigarettes – HF6161.T6

-Clothing and dress – HF6161.C44

-Drugs – HF6161.D7

-Food – HF6161.F616

-Health products

-Law and legislation

-Psychological aspects – HF5822

-Social aspects

-Tobacco – HF6161.T6

Advertising, Classified – HF6125

Advertising, Direct mail – HF5861 – HF5863

Advertising, Magazine – HF5871 – HF6141

Advertising, Newspaper – HF5871 – HF6141

Advertising, Outdoor - HF5843 – HF5843.5

Advertising, Point-of-sale – HF5828

Advertising, Political

Advertising, Public service

Advertising agencies – HF6178 – HF6182

Advertising and children

Advertising campaigns – HF5837

Advertising laws

Advertising layout and typography – HF5825

Advertising media planning – HF5826.5

Brands (Commerce) – SEE Business names

Broadcast advertising – HF6146.B74

Business names – HD69.B7

Children in advertising

Color in advertising – HF5839

Color in marketing

Communication in marketing – HF5415.123-HF5415.124

Consultants

Consumer behavior - HF5415.323-HF5415.33

Consumer profiling - HF5415.32-HF5415.33

Consumer satisfaction - HF5415.335

Consumers - HC79.C6

-Attitudes

-Information services

-Research - HF5415.HF5415.33

Consumers, Black

Consumers' preferences

Customer loyalty programs – HF5415.525

Customer relations – HF5415.5

Deceptive advertising – HF5827.8

Direct marketing – HF5415.126

Display of merchandise – HF5845-HF5849

Education marketing

Endorsements in advertising

Export marketing – HF1416-HF1416.6

Green marketing industrial marketing

Hispanic American consumers

Humor in advertizing

Internet advertising – HQ784.158

Internet marketing – HF5415.1265

Male consumers

Market segmentation – HF5415.127

Market surveys

  • HC (Surveys)
  • HF5415.3 (Technique)

Marketing – HF5410-HF5417.5

-Costs

-Decision making

-Management – HD28 – HD70

Marketing research – HF5415.2

Merchandising – HF5415.165

New products

  • HF5415.153 (Marketing)
  • TS170 (Product engineering)

Packaging

  • HF 5770 (Business)
  • TS195-TS198.8 (Manufacturing)

Physical distribution of goods – HF5415.6

Press agents

Press conferences

  • PN4193.P73 (Oratory)
  • PN4784.P69 (Journalism)

Press releases

Press secretaries

Pricing – HF5416.5

Product differentiation

Product life cycle – HF5415.155

Retail trade

Sales management – HF5438.4

Sales promotion – HF5438.5

Social marketing – HF5414

Target marketing

Public opinion – HM1236

Public relations

-HD59-HD59.6 (Management)

-HM1221 (Social Psychology)

Public relations consultants

Public relations personnel – HD8039.P87

Publicity – HM1226

Self-promotion

Selling – HF5438 – HF5439

Sex in advertising

Signs and signboards – HF5841

Slogans – HF6135

Subliminal advertising – HF5827.9

Teenage consumers

Television advertising – HF6146.T42

Trademarks

Young consumers

Women consumers

Executive Summary - Suggested Books

Interlibrary Loan

If you are looking for a resource, be it articles or books, that the Thrift Library does not own or have access to, you can get it through Interlibrary loan (ILL).

Please do not wait till the last minute, as it it can take up to  7 days for a requested item to arrive.

About Interlibrary Loan

Submit an Interlibrary Loan request!

Find a Journal - A searchable list of the library's 50,000 periodical titles. Can also search by subject.