Advertisers
Advertising – HF5801-HF6102
-Automobiles – TL 1–TL 296.5
-Beer – HF6161.B3
-Carbonated beverages – TP628-TP636
-Cigarettes – HF6161.T6
-Clothing and dress – HF6161.C44
-Drugs – HF6161.D7
-Food – HF6161.F616
-Health products
-Law and legislation
-Psychological aspects – HF5822
-Social aspects
-Tobacco – HF6161.T6
Advertising, Classified – HF6125
Advertising, Direct mail – HF5861 – HF5863
Advertising, Magazine – HF5871 – HF6141
Advertising, Newspaper – HF5871 – HF6141
Advertising, Outdoor - HF5843 – HF5843.5
Advertising, Point-of-sale – HF5828
Advertising, Political
Advertising, Public service
Advertising agencies – HF6178 – HF6182
Advertising and children
Advertising campaigns – HF5837
Advertising laws
Advertising layout and typography – HF5825
Advertising media planning – HF5826.5
Brands (Commerce) – SEE Business names
Broadcast advertising – HF6146.B74
Business names – HD69.B7
Children in advertising
Color in advertising – HF5839
Color in marketing
Communication in marketing – HF5415.123-HF5415.124
Consultants
Consumer behavior - HF5415.323-HF5415.33
Consumer profiling - HF5415.32-HF5415.33
Consumer satisfaction - HF5415.335
Consumers - HC79.C6
-Attitudes
-Information services
-Research - HF5415.HF5415.33
Consumers, Black
Consumers' preferences
Customer loyalty programs – HF5415.525
Customer relations – HF5415.5
Deceptive advertising – HF5827.8
Direct marketing – HF5415.126
Display of merchandise – HF5845-HF5849
Education marketing
Endorsements in advertising
Export marketing – HF1416-HF1416.6
Green marketing industrial marketing
Hispanic American consumers
Humor in advertizing
Internet advertising – HQ784.158
Internet marketing – HF5415.1265
Male consumers
Market segmentation – HF5415.127
Market surveys
Marketing – HF5410-HF5417.5
-Costs
-Decision making
-Management – HD28 – HD70
Marketing research – HF5415.2
Merchandising – HF5415.165
New products
Packaging
Physical distribution of goods – HF5415.6
Press agents
Press conferences
Press releases
Press secretaries
Pricing – HF5416.5
Product differentiation
Product life cycle – HF5415.155
Retail trade
Sales management – HF5438.4
Sales promotion – HF5438.5
Social marketing – HF5414
Target marketing
Public opinion – HM1236
Public relations
-HD59-HD59.6 (Management)
-HM1221 (Social Psychology)
Public relations consultants
Public relations personnel – HD8039.P87
Publicity – HM1226
Self-promotion
Selling – HF5438 – HF5439
Sex in advertising
Signs and signboards – HF5841
Slogans – HF6135
Subliminal advertising – HF5827.9
Teenage consumers
Television advertising – HF6146.T42
Trademarks
Young consumers
Women consumers
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