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MKT 350 - Market Research: Group 1

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Group 1 Assignment

GROUP #1: Digital Streaming Service for the Warner Bros. library of movies/shows
-this group is looking for the number of people who currently subscribe to a streaming service, such as Netflix, as well as any market data as to the behaviors of people using streaming services both on mobile and laptop/desktop.

Advice for this assignment

Use the two Handouts posted on the BUS 490 Guide to match databases with content type.


  • SWOTs - Business Source Ultimate
  • Competitor Lists - Mergent Online
  • Industry Report - Business Source Ultimate
  • Market Research Reports - Business Source Ultimate
  • Company / Industry Growth Rate - MSN Money

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