After reviewing this page, use yellow button on the left hand of hte screen to launch the tutorial.
All the answers, and instructions on how to find the answers, are on this page.
Questions begin with the top of the page and continue downwards.
NOTE: You can click and drag the tutorial box wherever you need it.
Names of companies, industries, people
Search in OneSearch for BP Oil Spill, then click on Subject and examine results for alternative subject terms.
We would greatly appreciate it if you would evaluate both the Online Tutorial and Wednesday's Zoom Presentation.
Sometimes the hardest part of research is getting a handle on what you are researching. How big is it? What do you want to include and exclude? What are the search terms that you should be using?
Most of these questions can be answered in a good encyclopedia or Wikipedia.
1) Open OneSearch and search for your company or organization. You will probably want to add one or two additional search terms to narrow the results.
2) Examine the Subject terms beneath the titles that look useful. Write them down and use them in additional searches. No single search is perfect. You will need to conduct multiple seraches to piece together a mosaic of your resarch.
Detailed company and industry profiles including SWOT reports, market share reports, and financial reports. Thousands of company histories and industry essays. Scholarly journals & business news. Case studies, scholarly journals, and business news for deep research coverage of global economies. (Gale)
1) Search Business Insights: Essentials by the name of the company. If more than one entry by that name, click on the one with the largest sales.
NOTE: This database does not cover organizations - like FIFA.
2) Then click on Financial. Expand the Period to the last six years. Then find one of categories below.
3) Check the year of the scandal and compare financials before and after to see its impact on the company's bottom line.
4) You can find additional types of information by clicking on the hyperlinks on the left side of the screen.
Exampless:
This link opens in a new windowSWOTs can be found in multiple databases, but are most easily found in Company Profiles.
1) Type in the name of the company and click on its title
2) Then click on SWOT Analyses.You will see multiple years.Find the year pertaining to your company's crisis and see if analysts addressed the issue. You may also want to view the following year. Depending on how strongly the crisis affected the company's bottom line, it may or may not be addressed.
3) Repeat your search and examine the Source types found on the left side of the screen. You may wish to examine some of these. The Market Research reports can be interesting.
Although OneSearch is a good source for news, you may wish to go further by using Nexis Uni.
1) Type the name of your company AND any appropriate search terms that will identify the crisis you are studying. Examples: Chipotle food poisoning, Wells Fargo account fraud scandal, FIFA corruption.
2) Sometimes it is useful to do multiple searches using alternative search terms. Examples: Chipotle food safety, Chipotle E. coli, Chipotle food borne illness, Chipotle lawsuits, Chiopotle crisis
1) Review the search terms Suggested for OneSearch found on the left side of the Research Guide and pick the one that seems most relevant to your research. Then go to OneSearch and select Advanced Search. Type the name of your company or organization in the first search box and your chosen search term in the second box. Change the Search Field from Select a field to SU Subject Terms in the second box. Search. Examine results.
2) Open the Subject box on the left and click on Show More. Are there other subjects listed that would be useful? Click on ALL of them and then click on the Update button.
3) Go back to OneSearch and approach your company or organization from a different direction. This time search for your company or organization along with the term - crisis. This will also return articles on crisis, crisis management and crisis communication. (Hint: Another possibility is damage control.)
This will help you zero in on how the company handled its crisis.
While articles may be a better source, the following books and eBooks may be of help. Not every company had a suitable book available. Titles are available via OneSearch except where noted.
Taco Bell Beef Filler
BP Oil Spill / Deepwater Horizon Oil Spill​
FIFA Soccer
Volkswagen cheats emission tests
Wells Fargo
United Airlines
Uber
Toshiba's Accounting Scandal 2015
Samsung
Tessla
Goldman Sachs
General - These titles are not about your companies, but rather about "Crisis Management and Communication" in general. Nevertheless, many specific examples are provided.
