PASCAL Delivers is a rapid book delivery service for members of the Partnership Among South Carolina Academic Libraries. Use PASCAL when you need a book that Anderson's Thrift Library doesn't own, or if the book you need is already checked out. Books requested through PASCAL usually arrive within 3 days.
250,000 titles on topics. Search across the complete word by word content of every book. Copy and paste, email, cite, take notes, and share your research within ProQuest Ebook Central.
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
Advances in Advertising Research (Vol. XI) by