Economics - Gordon Smith: Finance and Industry

Provides detailed, comprehensive information on a wide range of industries in every realm of American business.

Provides information about the inception, emergence and current status of new and established industries and business segments that are pioneering new technologies, introducing break-through marketing strategies or implementing innovative means of serving new markets. Consists of detailed profiles newer industries, such as biometrics, risk management services, satellites, specialty tourism, and others.

A 2-vol. complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems. Drawing on practical professional expertise as well as that of noted scholars, the contributors include executives, government administrators and scholars from leading business programs from around the United States.