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MKT 350 - Market Research: Home

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OneSearch

OneSearch allows you to search both the Library Catalog (books and eBooks) and over 100 databases (articles) at the same time. You can then narrow your search by format, topic, source, etc.

One Search

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Advice

Use the two Handouts posted on the BUS 490 Guide to match databases with content type.

Examples:

  • SWOTs - Business Source Ultimate
  • Competitor Lists - Mergent Intellect
  • Industry Report - Business Source Ultimate
  • Market Research Reports - Business Source Ultimate
  • Company / Industry Growth Rate - MSN Money

Best Databases